Tense Around Apples

The guy on Virgin Radio has just said that this is "quite simply the best ad on tv at the moment". He means the Cadbury's one, with the "pimped up" airport trucks racing, to Queen's 'Don't Stop Me Now'.

I understand their 'Gorilla' advert was innovative, and different, and didn't push the idea of "EAT OUR CHOCOLATE. EAT IT! YOU'LL LIKE IT!" in our faces. It also got people talking, and shocked them as to what it was about. Heck, it even made Phil Collins cool again.



But this new advert? Too innovative for it's own good - in the kind of Gene Hunt is a Super Hero clever* - and it kinda sickens me. It's trying to be cool. And as anyone even near the cool circuit knows, trying to be cool is not the same as being cool. I really don't like when people try to make something good better. On the rare occasion it works, it sometimes gets sickly, and it usually ends up bad. The old saw is true: you can have too much of a good thing.


What do you think of it?


Also, UK LJ-ers, do you get that Rolling Blind advert on your LJ? Please tell me: HOW MUCH DO YOU HATE IT? GRRRRR. HATE.






*Gene Hunt was awesome in LOM, but the creators realised this, and made him obviously awesome. I mean body-shots (oo-er) and 'championing' music? Hero worship much? Don't even get me started on the speech he makes to Lionel Lord Scarman. *shakes fist*